ABOUT

"Life is either a daring adventure or nothing at all." - Helen Keller  

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Our namesake, the SHOOFIE shoe bag, embodies our mission through endless utility, quality and a touch of street style irreverence perfectly suited for the contemporary woman’s busy life. Flat-shoe first advocates.

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We believe that change is a daily ritual and that what challenges us, changes us. 

We plan for the journey but are open to the possibilities along the way. 

We're inspired by the dream chasers, rule breakers, change makers and booty shakers. 

Boring never stands a chance.