The SHOOFIE Story
If there was a pair of shoes for all occasions, trust me, I'd have found them by now. But I'm thankful I haven't, because that would be no fun at all.
Every woman's style is as unique as the contexts she navigates every day. I created SHOOFIE to support women in those day-to-day transition moments where the simple act of changing your shoes and setting an intention can change what happens next.
A big part of SHOOFIE's ethos draws from my Japanese heritage. From the intricate designs of kimono patterns to the minimalist Zen of a Japanese garden, there's an underlying philosophy of valuing both form and function, a seamless blend of beauty and purpose.
I was immersed in these principles from a young age and it instilled in me an appreciation for meticulous craftsmanship, the elegance of simplicity, and the profound impact of details.
SHOOFIE is a manifestation of these lessons. Every fabric, stitch, and design choice a nod to our mission to provide utility, quality and a touch of street style flair perfectly suited for the rhythm of modern life.