SHOOFIE

Where Practical Meets Playful—The Shoe Bag, Reinvented.

For women who live dynamically and dress with intention, SHOOFIE is more than a shoe bag—it’s a tool for owning every step of your day. Your life isn’t one-dimensional, and your accessories shouldn’t be either. Whether you’re dashing between meetings, slipping into heels for dinner, or swapping in sneakers for a workout, we’ve reimagined the shoe bag into something smarter—where practical meets playful, blending smart function with effortless style.

Sweet, striking, and ready for wherever the day takes you.

Summer’s Sweetest Accessory

Long lunches, golden hours, last-minute getaways—this season calls for accessories that feel as fresh as the moment. Our Strawberry print SHOOFIE brings a hint of whimsy to your everyday swaps, with a design that keeps your shoes (and your style) perfectly paired. It’s summer romance—packable, practical, and impossible to ignore.

Playful prints. Purposeful design.

Indispensable

"As an east coast Sales Director I'm constantly travelling and often find myself running from one meeting to the next—sometimes quite literally! SHOOFIE has become as indispensable to my daily routine as TSA Pre-Check."

-Danielle

Beyond useful

"I bought my first SHOOFIE bag on a whim before a summer wedding, and it's since become a go-to accessory I bring for occasions—weddings, vacations, and worktrips."

-Heather

Keeps me organized

"Event planning has many long, demanding days that require seamless transitions from behind-the-scenes setup to front-of-house finesse and SHOOFIE definitely keeps me organized."

-Liz

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