Story

The SHOOFIE Story

If there was a pair of shoes for all occasions, trust me, I'd have found them by now. But I'm thankful I haven't, because that would be no fun at all.

Every woman's style is as unique as the contexts she navigates every day. I created SHOOFIE to support women in those day-to-day transition moments where the simple act of changing your shoes and setting an intention can change what happens next.

me

"I created SHOOFIE as a tool that women can use in their day-to-day lives so there's never a trade-off between style and practicality"

IRL me

A big part of SHOOFIE's ethos draws from my Japanese heritage. From the intricate designs of kimono patterns to the minimalist Zen of a Japanese garden, there's an underlying philosophy of valuing both form and function, a seamless blend of beauty and purpose.

I was immersed in these principles from a young age and it instilled in me an appreciation for meticulous craftsmanship, the elegance of simplicity, and the profound impact of details.

SHOOFIE is a manifestation of these lessons. Every fabric, stitch, and design choice a nod to our mission to provide utility, quality and a touch of street style flair perfectly suited for the rhythm of modern life.

Tara
XO

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